For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign sounds impossible. What if we told you that it’s possible to use your website redesign as a catalyst for establishing a new brand?
Download this presentation to learn how Western Carolina University leveraged a website redesign to unite stakeholders around a new brand promise and content marketing strategy capable of anchoring the university’s communications for years to come.
Presentation highlights include:
The steps involved in crafting a brand messaging strategy that is the heartbeat of your university website
How decisions in information architecture, content strategy and design can help you hone your institution’s brand story
How to build enthusiastic advocates and brand ambassadors along the way