Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.
Download this presentation to learn how one community college’s new brand promise elevated public perception and motivated target audiences to enroll, invest, engage and evangelize more widely and passionately than ever before.
Presentation highlights include:
The steps involved in researching, developing and institutionalizing a brand identity
Why branding matters in higher education
Looking back: one college’s results from investing in a rebrand