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How the 5 Rs Protect You From the ‘Frankensteining’ of Your Website

Truly successful websites have a plan in place that allows them to maintain the website’s integrity and improve in quality over time. The challenge that many marketers face is establishing this plan and making it stick. This presentation will explore:

  • How to establish a governance plan that defines the rules and procedures around how your organization manages, publishes and maintains content over time

  • How to establish roles and responsibilities for your content community

  • How to ensure the established procedures are followed

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