Catered to Higher Education Marketing
Your Success is our Strategy
A reason for every decision: it’s not just a philosophy, it’s a promise. We don’t believe in tossing one-size-fits-all deliverables at you and hoping for the best — we’re committed to creating custom strategies to accomplish your goals. And every decision we make towards your goals is infused with strategic rationale and creative genius. If it doesn’t move you closer to realizing results, we don’t do it.
From Awareness to Retention
Your success rests on the ability to engage with every part of the enrollment funnel, which is why we build intentional strategies to do more than just catch your audiences’ eye. Our research-informed strategies and dynamic media planning actually move your prospects through your funnel — from awareness to lead to yield to retention. And our sophisticated analysis and reporting positions you for long-term, replicable results.
Web Design & Development
The First Campus Visit
We’ve been building websites for higher education since websites first came to be. We don’t just use industry-leading best practices — we pioneered them. Our CMS-agnostic web team has built accessible sites for higher ed players, from community colleges to grad schools to state systems. We leverage our insights and your stakeholders’ input to move through concept, information architecture, development, launch, and governance.
We’ve been a digital marketing agency since our inception, so we know better than to rest on plug-and-play tactics when it comes to your digital media campaigns. On every campaign, we conduct extensive A/B testing and chi-square analysis, which we customize to your needs. We believe every single ad should maximize your results, so we optimize campaigns weekly and won’t settle for anything less than peak performance throughout the campaign’s life.
Telling Your Brand Story
A great brand is a great story, and we’ll tell yours in a way that inspires. Our story repertoire includes overturned community college misperceptions, revolutionary Ivy League offerings, and groundbreaking online programs. We’ll tell your story by pinpointing your defining characteristics, crafting engaging language and developing arresting creative. When so much higher ed creative and messaging looks and sounds the same, we identify and articulate exactly what sets you apart — and we connect your future students to their place in that story.
You’ve got data and we’ve got answers. We specialize in pulling together and analyzing unwieldy amounts of your data to sharpen your real-time decisions and uncover the story your data tells. When the right tools don’t exist to help you decipher your data, we create them. And we leverage these tools to build personalized predictive models around enrollment and retention. Rather than tout vanity metrics, we chase down measurable results that make the most out of every marketing dollar you spend.
But does it actually work?
Yep. Take a look at how our capabilities in action transformed our client partners’ situations.