Posted: April 6, 2016
When I first heard the NAGAP Annual Conference was headed to Music City in 2016, I couldn’t help but hope VisionPoint would be invited to participate. There are few things more dear to my heart than Nashville hot chicken!
Now that April is upon us, I’m happy to say that VisionPoint will be presenting alongside our client partner, Johns Hopkins University Engineering For Professionals, on a topic that we’re equally passionate about: marketing to niche audiences. Join us on Tuesday, April 14th from 4:30 to 5:30. Here’s a sneak peek at what you can expect:
Marketing to Niche Audiences: How Johns Hopkins Engineering for Professionals Leveraged a Website Redesign to Recruit Best-Fit Students
Engineering. Business. Divinity. Law. Nursing. Whatever the field, almost every graduate program shares a common marketing challenge: how to reach a niche audience. After all, you want students who are not only interested in your unique offering, but who also have the skills, experience, qualifications and sense of purpose that make them the perfect fit. Finding those ideal students requires creativity, innovative thinking and a strategic approach.
Join Johns Hopkins University Engineering for Professionals and VisionPoint Marketing as we discuss the strategy behind creating a website to recruit and enroll a highly specialized niche audience. This session will walk through the research and creation of the website strkategy capable of informing audience-focused decisions during information architecture, design and content creation.
Marketers for all types of programs will find value in this session, because every institution has a “best fit” student. The challenge lies in reaching those students by showcasing your unique value in ways that motivate them to take action.
What Keeps You Up At Night?
In addition to our presentation, we’re proud to once again be among NAGAP’s exhibiting supporters. Stop by our booth in the exhibit hall (look for the orange floor) and tell us your biggest marketing challenges. We just might send you home with a free t-shirt?